Suits & Sneakers

Fady Karim, Founder & CEO

We’d rather call him ‘Godfather’, not because he has turned us into a motley gang of advertising chefs. He actually looks and walks like Al Pacino, exuding that confidence that persuades way before he delivers his opening line. COO at Focusadvertising Middle East, Client Services Director at Euro RSCG, and Group Account Director at Y&R were some of the posts he had held, which explain why he knows how to bring giant agencies to their knees at pitches. And what he wins stays with him because he goes the extra mile, inspecting by himself client’s campaigns to ensure everything’s alright.

Farid Matta, Creative Director

A free spirit, it’s hard to believe that Farid began his advertising career in Saudi Arabia. He’s convinced though that it was a good place to start. In Dubai, his creative juices, which began percolating at NDU Lebanon, have found expressions in witty ads that underline the power of creative simplicity. A simple man himself, he only requires three things to get him going: hunting, music and beer.

Mehrin Mohsini, Senior Strategic Planner

Mehrin Mohsini is brightening up theAdkitchen with her love for music, travel and learning new things. Behind the charming smile is an analytic mind honed from years of leading strategic development for clients such as Emirates Airlines, Mondelez International, Al Ahli FC. Mehrin has managed to combine her skills in planning with her love for creativity through event productions and product launches, and celebrity concerts included, so we won’t mind if you get a bit starstruck when you meet her.  

Miqdaad Dohadwala, Social Media Strategist 

Creating genuinely engaging communications is a passion of Miqdaad’s – so we’re glad to have him on our team as a definitive expert in creating unique, impactful content for brands on social media and digital platforms. Miqdaad has lived in four countries but the stage is home. When he’s not building up brands such as Garnier, Heinz ME, Meraas Holdings, Mondelez, Sony India and SABMiller to become major players in digital media, he can be found fine-tuning a set for his stand-up routine, which is picking up plenty of attention. Swapping punchline for taglines, he also teaches Social Media and Creative Communications at the World Media Academy / EMDI.


Maddy Butcher, Creative Copywriter

Our resident English eccentric, Maddy is a global advertising native, creating copy for agencies and brands in Dubai via New York, London, Edinburgh and her home town of Birmingham. An energetic creative, she has produced award-winning campaigns for agencies including Saatchi & Saatchi, M&CSaatchi and TBWA, and brands like Land Rover, Emirates, In niti, Mercedes, Walmart, Mitsubishi and Nissan. When she’s not furiously typing, she’s furiously painting, drawing and exhibiting as a recognised artist, or recording vocals for DJ-Producers across Dubai. She works hard, plays hard and laughs loudly.


Rana Ahmad, Arabic Copywriter

A fine artist by training and an award-winning copywriter by day, our talented Arabic copywriter Rana is a creative force of nature, and has been a powerhouse of ideas in agencies across the Middle East since 1999. Working as a graphic designer for 10 years, she found that a word is worth a thousand pictures, and made the leap from Lorem Ipsum to crafting Mena-Cristal-award-winning radio ads for a global brands. While building up a portfolio of impressive brands like Nissan, Toyota, ART and Sun & Sand Sports, Rana makes sure it is always her personal passions that drive her creativity, from birds and plants to handicraft and of course, her two little musicians at home.

Hani Sharaf, Art Director

For someone who’s work has been exhibited and awarded by art academies and advertising associations around the world, Hani Sharaf is a pretty low-key individual with a quick smile and a sharp wit. Hani is theAdkitchen’s newest secret weapon, having done double duty as art director and copywriter in both global and regional advertising agencies in Dubai for the past 10 years. He’s worked on everything from cars to cooking oil, and is known to create solutions for even the toughest of briefs and clients, so don’t be surprised if you hear the name “Troubleshooter” being whispered about town from now on.

Bashar Moussa, Digital Marketing/Business Development Director

theAdKitchen is proud to have the talented Bashar Moussa on our team. A respected star of Syrian music, and a major collaborator and trailblazer, he has inspired many across and far outside the music and entertainment industries and brings his creative energy and a ton of charisma to theAdKitchen as our Business Development and Communications Consultant. With the insight and talent to recognize the best attributes of our brands, Bashar proves that creativity and successful business strategies can be fused with data and insight, for impressive results.

Rahat Ali, Digital Art Director

No – not the International Cricketer for Pakistan – our Rahat Ali is another key player who always has his eye on the ball, as our Digital Art Director. He may not be much of a talker but we’ll let his designs and concepts speak volumes. A true perfectionist, he loves nothing more than fine-tuning campaigns until they are flawless, and has created stunning pieces for Samsung, Jumeirah, Canon, LG, Emirates NBD and Noor Islamic Bank. Did we also mention he’s a passionate photographer?

Elizabeth Djong, Creative Digital Artist

Our resident Creative Digital Artist has many strings to her bow. As our enthusiastic visualiser, when Elizabeth is not creating intricate illustrations or inventing stunning magical digital landscapes for our clients, she’s busy trying her hand at anything imaginative, from drawing and painting to photography, baking and travelling the world. With over a decade of design experience, she honed her craft in Singapore, and brings to theAdkitchen a wealth of passion for textiles, illustration and beautiful visuals. 

Sharon Neri, Junior Art Director

Sharon is our diligent graphic-design worker bee, and can often be found with head down, concentrating hard – as she won’t rest until the job’s done! A visual all-rounder, when she isn’t working hard on brand identities, web, print or package design, she can be found painting imaginative surrealist canvases, listening to romantic love songs or serving up a Pinoy delicacies for her friends and family. 

Waqas Farooq, Account Manager

When Waqas tells you he’s got an MBA in Marketing, he may be referring to his graduate degree or his Most Brave Ambition: to take over theAdkitchen soon. And it’s not unlikely. Educated at the top-notch Bahria University in Pakistan, he’s soaring at eagle speed in his career in Dubai—soaking up experience in events, production, studio management, and client servicing. One thing is sure, his zeal and intelligence will send his

Rassil Zeineddine, Account Manager

theAdkitchen’s newest addition is a Social Butterfly with a smile that “sets everything straight.” Disarming even the toughest of clients, Rassil is a force for good, connecting people and purposes wherever she can for mutual benefit.  A GCC native and seasoned marketing professional, Rassil’s client list includes Nestle, Michelin, Porsche, Audi and VW, in roles as both a Communications Consultant and Marketing Analyst. When she’s not creating opportunities, she’s finding retail therapy, mixing and matching the brightest colours for the boldest looks, or curling up in front of a classic with a bucket of popcorn.

Nandini Karangutkar, Senior Accountant

She’s an accountant of the rare kind. Remaining kind and calm despite years of dealing with numbers (and suppliers!), Nandu is probably one of the most loved accountants in Media City. That’s because she brings breakfast for everyone. That she’s always able to pay salaries on time despite the ups and downs of business says a lot, not just about her work efficiency but also the goodness of her heart. And with her master’s degree on the horizon, she’s only going to get better.

Miah Badua, PA to CEO

The first smile you’ll see upon entering theAdKitchen belongs to Miah, our resident PA, Office Manager, Therapist, Consultant and guidance Counsellor! With a career in UAE advertising spanning over eight years, Miah is no stranger to the trials and tribulations of our industry, and specialises in making sense of daily chaos, as a trusted pair of hands to help make good things happen. When she’s not nose-deep in forms and files, she can be found sharing a smile and a chat with whoever needs it most. A softie at heart, when she’s not in theAdKitchen Miah can be found at home with friends, enjoying feel-good films, fast food, Korean pop and a romantic novel. Welcome to the team, Miah!

Noushad PullikalLogistics

Noushad makes sure AdKitchen runs seamlessly despite our city’s notorious traffic. As theAdkitchen’s much-needed driver and logistics legend, he’s calm in a crisis and our ever-patient, assuredly-safe pair of hands. Originally from Palakkad, Kerala, Noushad joins us via two years of delivery and project management in Saudi Arabia, and has a background as a Real Estate Broker. When he’s not ensuring we arrive on time, he loves action Films, badminton and of course, his family and friends. 

From Palakkad, Kerala, India